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5 reasons you need a business email address
When you’re just starting your business, you may be thinking about using your current email address or creating a new one that ends in @gmail, @yahoo, @msn, etc. because, well, they’re free.
One of the main things you should consider though is how much it’s actually costing your business now and as your business grows by NOT using your domain name for your email address.
I see many people starting their businesses, but skipping small steps like this one because they don’t think it’s necessary to do in the beginning stages of business, or maybe they just don’t think it’s that important.
Sometimes I hear them say that they think the tech to set up a business email will be hard or that it will cost them money they don’t have just yet.
What I want you to know is that none of these things are actually true, so let’s dig in and debunk these objections!
So, what is a business email address?
It’s an email address that uses your own business domain name. My business domain and URL address are dowellwebsites.com. So instead of email@example.com, my email address is firstname.lastname@example.org….email@example.com.
Even though many online entrepreneurs are using instant messaging apps like fb messenger, IG Dm’s, or even just text messaging more and more, email is still the primary way that we communicate online.
Let’s go over 5 big benefits to why using a business email address from the very start of your business is SO important.
1. Business email addresses are easier to remember
You don’t want to make people think harder than they have to. If they are confused and it isn’t easy and clear for someone to reach you, they won’t. So, just like when choosing your domain name, making things as simple as possible for your audience is really important.
People expect business emails to be firstname.lastname@example.org and it will be much easier for them to remember than, something like email@example.com, right?
2. It’s free advertising
Every time you send an email your business will be promoted.
Think about it…nobody would know what bossmom4219 is, but when your email contains your domain name every single email you send lets the recipient know where they can go to learn more about your business.
3. You’ll appear more professional and credible
If you use your personal email address for business communications even when you’re just starting out, your business won’t be taken as seriously. It will look like spam, or that you’re not actually in business yet, or maybe like it’s still your side hustle.
Even if that’s actually the case, it won’t instill trust that you’re a viable business.
And it’s like I always say, people buy from those they trust. So if making money in your business is important from the very beginning, which I know it is, you’ve got to have a business email address.
4. Set yourself up for future growth
Having your own business email domain will allow you to set up a consistent naming convention for any future people you have working with you and any specific departments. So when the time comes to hire someone, when they send an email it will also be branded as your business because they can have the address firstname.lastname@example.org.
You’ll also be able to better organize incoming emails and requests as your business grows by setting up department-based email addresses like email@example.com and firstname.lastname@example.org.
This looks much more professional and also helps people to easily send emails to the correct place or person which ultimately will make things much easier for you.
5. It doesn’t have to cost money
This is the best part — you don’t have to pay for an email host. While you do have to purchase your domain name which is around $12-15/year, there are some free options that allow you to use that domain name for your email address. One of these is Zoho Mail, a great free option.
You’ll need to pay for website hosting as well, but many web hosts also offer free email hosting. So depending on your email needs this may be a good and easy place for you to start.
Keep in mind though that Web hosts don’t specialize in email hosting so they may have more limited features and they often have much smaller storage limits. It didn’t take me long before I maxed out the space that my web host allowed me to use though, and I needed to upgrade.
That’s when I moved over to Google Workplace (used to be G Suite) for $6/mo and NEVER looked back. Paying the small monthly fee is something I’ve never regretted because email isn’t something I have to really think about anymore. They make it so easy. You also get drive storage space (which is their cloud file storage) and their other tools like docs, sheets, slides, and forms which I use daily in my business as well.
Setting up your business email address is just one of the many first steps you need to take when starting your business. And what you need to know is exactly what to do next and how to do it, so that you can get your business up and running without draining your bank account or having panic attacks over figuring out all the tech!
That’s why I’m sharing my exact step-by-step system to simply and strategically start your online business in just one month in my FREE 30-Days to Launch Playbook.
Hi, I'm Alli McAuley.
I help passionate entrepreneurs, like you, create a standout brand and website so you can run a successful business online.
My ultimate goal?
To make change happen for other go-getters in pursuit of living their dream life by doing what they love.