Tips and tricks to help you

Grow your business online

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Planning your metadata strategically is a great way to make a connection and entice your audience to click on your website when it shows up in search engine results.

How to change the way your website appears in search results

Whether you're trying to get new leads or make sales, your landing page needs to be built to get your audience to convert — or take the action you're asking them to take.

4 things you need to make your landing page convert

5 reasons you need a business email address

5 reasons you need a business email address

Entrepreneurs often launch or relaunch their business or a new service without having a pre launch strategy. But here's the thing — if you wait until the moment you launch to start telling people about your new endeavor, you'll miss out on a huge opportunity to leverage the big event. So you need to build buzz and excitement well before the big day!

How to create hype for your business launch

If you've been hanging around here for even just a bit, then you already know I'm all about helping you make your website work for your business. And if it's going to work and get the attention of your audience, you've got to make it stand out in ALL of the online noise.

4 ways to make your website stand out

In order to create a successful website, you need to have the right content to meet your goals. But I often see new entrepreneurs wing it and dive right into creating their website before they've organized what goes on the page and it just doesn't work.

4 reasons to create your web content first

Often new entrepreneurs fall into the trap of thinking all you need is a logo and BAM you're in business. And while, sure, you could simply create a logo and be on your way, it won't be that effective if you haven't created a brand first.

Why you need a brand — not just a logo

If you put everything on your homepage, you'll overwhelm your audience. Let's have a look at the specific goals you need to achieve and start there.

What to put on your website home page

A great way to connect with your audience is to use keywords that they'll be searching for. Let's look at how to choose the best ones for your website.

How to choose the best keywords

If you want to stand out you've got to have a brand voice. You've got to know it and use it. Here are 4 reasons why brand voice matters.

4 reasons why brand voice matters