Tips and tricks to help you

Grow your business online

Branding

When it comes to branding, what quickly comes to mind is your logo and color palette... the visuals. But what about the way your message is actually being delivered? Let’s have a look at how you can create even more brand recognition by establishing your brand voice.

5 steps to find your brand voice

The moment someone comes across your brand or website the first thing they want to know is, “What’s in it for me?” If it’s unclear or too complicated, they won’t hesitate to click away. So let’s go over how to write your BIG message — or the one-liner that instantly captures your dream client’s attention and keeps them scrolling down the page.

How to write your BIG message

With the majority of people being stuck at home right now due to the global pandemic we’re experiencing, many are wondering if now is the right time to focus on building their business. Well, I say, “Yes!” There has never been a better time than now.

Why NOW is a great time to start your business

It would be really nice if you could have a photographer follow you around all day to supply you with the perfect custom photo for every occasion, but that’s pretty unrealistic. But have you ever chosen a stock photo and then suddenly see it popping up all over? Let’s go over 5 easy ways you can make stock photos look more custom so your images don’t look so stock-like.

5 ways to make stock photos look more custom

It’s a common misconception that all you need is a logo and BAM — your ready to start marketing your business. The thing is, your logo alone is not your brand and by moving forward with just a logo, you’ll be missing out on the full potential of what a brand can accomplish for your business. So what’s the difference and what else do you need when it comes to creating your brand visuals? Let’s go over the 6 must-have elements

6 Must-have brand elements

Learn how to choose what services you should offer so it’s easier for people to understand what you do, making it more likely that they’ll buy from you.

How to decide what services to offer

“I have so many things I love to do and too many dreams to go after. If one more person tells me that I must have a specific niche in order to succeed, I’m going to go bananas.” I hear you, you wonderful, multi-passionate entrepreneur, you! And I have news for you — you don’t HAVE to choose. So let’s talk about how you can create a brand that doesn’t limit you, but instead one that works with all the services you have to offer.

How to brand when you’re multi-passionate

The key to creating a website that your dream clients will actually read and one that will make a real connection with them is by truly understanding them. And to understand them you have to pinpoint not only their problem, but more importantly why they have their problem in the first place.

How to find your dream client’s pain point

When it comes to selling your product or service online, you need your potential clients to truly trust you before they will buy from you. Let’s go over client testimonials...why they are an excellent way to gain viewers' trust and how you can go about getting them.

How to create effective client testimonials

So you’re DIYing your brand, but you just can’t seem to get it looking like you didn’t design it yourself. Let’s go over 7 ways you can make your DIY brand look more professional even though you aren’t a designer.

7 ways to make your DIY brand appear more professional

Nail down your brand’s personality in 4 simple steps so that your brand appears cohesively across all of your marketing materials. And remember, consistency equals trust — and people buy from those they trust!

4 steps to find your brand personality

Most entrepreneurs just starting out don’t have it in their budget to hire a brand strategist, designer, copywriter, and developer. But the thought of creating all of this on your own can be totally overwhelming. Don’t panic because I’m going to bust the most common myths when it comes to DIY branding and DIY websites so you don’t find yourself stuck and not moving forward with your business just because you’re on a budget.

Myths about DIY Branding and DIY Websites

Choosing a business name can be HARD! Follow these do's and dont's for how to choose a business name that you love for your new business.

How to choose a business name

Setting business goals for the next year provides a path from where you are right now to where you want to be and measure your progress along the way.

5 steps to setting business goals for a successful year