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Grow your business online

Branding

Having logo variations ready to go will make life easier when creating your marketing materials. Learn the 3 different versions to include in your brand kit.

3 variations of logos you need in your brand kit

When it comes to creating your brand and all of the graphics needed for your business you may have already found that there are a lot of technical terms thrown around and sometimes it can get confusing. Let's go over the vocab you need to know to get started.

Branding and design terms you should know (Part 2/4)

Optimizing your images will make them look better, load more quickly, and improve your SEO. Here are 5 things you need to do to make your photos web-ready.

5 steps to optimize your website images

How to show brand personality in your graphics

How to show your brand personality in your graphics

How to choose the best type of logo for your business

Which type of logo is best for your business?

How to choose brand fonts

How to choose your brand fonts

How to create a brand mood board

How to create a brand mood board

Often new entrepreneurs fall into the trap of thinking all you need is a logo and BAM you're in business. And while, sure, you could simply create a logo and be on your way, it won't be that effective if you haven't created a brand first.

Why you need a brand — not just a logo

If you want to stand out you've got to have a brand voice. You've got to know it and use it. Here are 4 reasons why brand voice matters.

4 reasons why brand voice matters

How your dream client feels about your brand pulls more weight than what they think about a brand. Pair that with the fact that certain colors evoke certain emotions and suddenly it all makes sense — your brand colors play a huge part in your ability to get clients.

How to create a color palette for your brand

Learn the exact steps you need to simply and strategically start your online business in just 30-days so that you go from stuck-preneur to success-preneur asap!

How to start an online business in 30 Days

You're starting your business and need to create a look and feel to represent you, but where do you start — especially if you don't have the budget to hire a designer and you need to DIY it.

3 things to nail down before you DIY your logo

When it comes to branding, what quickly comes to mind is your logo and color palette... the visuals. But what about the way your message is actually being delivered? Let’s have a look at how you can create even more brand recognition by establishing your brand voice.

5 steps to find your brand voice

The moment someone comes across your brand or website the first thing they want to know is, “What’s in it for me?” If it’s unclear or too complicated, they won’t hesitate to click away. So let’s go over how to write your BIG message — or the one-liner that instantly captures your dream client’s attention and keeps them scrolling down the page.

How to write your BIG message

It would be really nice if you could have a photographer follow you around all day to supply you with the perfect custom photo for every occasion, but that’s pretty unrealistic. But have you ever chosen a stock photo and then suddenly see it popping up all over? Let’s go over 5 easy ways you can make stock photos look more custom so your images don’t look so stock-like.

5 ways to make stock photos look more custom

It’s a common misconception that all you need is a logo and BAM — your ready to start marketing your business. The thing is, your logo alone is not your brand and by moving forward with just a logo, you’ll be missing out on the full potential of what a brand can accomplish for your business. So what’s the difference and what else do you need when it comes to creating your brand visuals? Let’s go over the 6 must-have elements

6 Must-have brand elements