Tips and tricks to help you

Grow your business online

Online Marketing

There are a ton of things to consider when it comes to growing your email list, but at the very core, you’ve got to be sure that your dream clients know how they can join your list when they’re visiting your site. Let’s look at the 7 places to put your email opt-in form on your website so that they aren’t overlooked.

7 ways to use an email opt-in form on your website

When it comes to branding, what quickly comes to mind is your logo and color palette... the visuals. But what about the way your message is actually being delivered? Let’s have a look at how you can create even more brand recognition by establishing your brand voice.

5 steps to find your brand voice

Statistics say that you have less than 10 seconds to hook your visitors when they land on your website. The thing is, it can’t just look good to do this. It’s got to be clear and compelling if you want to connect with your audience. Let’s have a look at 7 of the most common web design mistakes you can avoid.

7 common website mistakes to avoid

You may think what step someone should take when they visit your website is obvious, but if you don't tell them directly, they won't take action. Let’s go over 3 ways you can make your calls-to-action crystal clear and completely click-worthy.

3 ways to make your CTAs click-worthy

The moment someone comes across your brand or website the first thing they want to know is, “What’s in it for me?” If it’s unclear or too complicated, they won’t hesitate to click away. So let’s go over how to write your BIG message — or the one-liner that instantly captures your dream client’s attention and keeps them scrolling down the page.

How to write your BIG message

With the majority of people being stuck at home right now due to the global pandemic we’re experiencing, many are wondering if now is the right time to focus on building their business. Well, I say, “Yes!” There has never been a better time than now.

Why NOW is a great time to start your business

It would be really nice if you could have a photographer follow you around all day to supply you with the perfect custom photo for every occasion, but that’s pretty unrealistic. But have you ever chosen a stock photo and then suddenly see it popping up all over? Let’s go over 5 easy ways you can make stock photos look more custom so your images don’t look so stock-like.

5 ways to make stock photos look more custom

Choosing the domain name is getting trickier and trickier these days. You know you want to use a .com address, but what if the obvious is already taken?

4 Tips for Creating a Catchy Domain Name

Making sense of the different image file formats available can be overwhelming, but knowing what makes them different and when to use each is essential.

Image Formats — Which to use when?

There’s no denying that using bad photography is a sure way to make your whole website look bad. The good news is, even if you’re on a tight budget, you can easily find and use really great and compelling images.

How to find great images for your website

Learn how to choose what services you should offer so it’s easier for people to understand what you do, making it more likely that they’ll buy from you.

How to decide what services to offer

The key to creating a website that your dream clients will actually read and one that will make a real connection with them is by truly understanding them. And to understand them you have to pinpoint not only their problem, but more importantly why they have their problem in the first place.

How to find your dream client’s pain point

You know you need to keep your website updated, but pushing the “update” button can be somewhat terrifying, I know. I'm walking you through the process, so you don't let fear hold you back while hackers are busting in on your site.

How to update WordPress plugins, theme, and core

When it comes to selling your product or service online, you need your potential clients to truly trust you before they will buy from you. Let’s go over client testimonials...why they are an excellent way to gain viewers' trust and how you can go about getting them.

How to create effective client testimonials

You need to include customer testimonials on your website to help establish your credibility and gain viewers’ trust. The question is, is it better to include them strategically throughout the pages of your site or to group them all together in a single location? Let’s go over the pros and cons of each.

How to use testimonials to help sell your services

First impressions really do matter — especially when we’re talking about your website. So making it look as pro as possible is really important when you’re doing it yourself. Let’s look at 8 ways you can make your website look more professional even though you aren’t a designer.

8 ways to make your website look more professional