Tips and tricks to help you

Grow your business online

Online Marketing

Making sense of the different image file formats available can be overwhelming, but knowing what makes them different and when to use each is essential.

Image Formats — Which to use when?

There’s no denying that using bad photography is a sure way to make your whole website look bad. The good news is, even if you’re on a tight budget, you can easily find and use really great and compelling images.

How to find great images for your website

Learn how to choose what services you should offer so it’s easier for people to understand what you do, making it more likely that they’ll buy from you.

How to decide what services to offer

The key to creating a website that your dream clients will actually read and one that will make a real connection with them is by truly understanding them. And to understand them you have to pinpoint not only their problem, but more importantly why they have their problem in the first place.

How to find your dream client’s pain point

You know you need to keep your website updated, but pushing the “update” button can be somewhat terrifying, I know. I'm walking you through the process, so you don't let fear hold you back while hackers are busting in on your site.

How to update WordPress plugins, theme, and core

When it comes to selling your product or service online, you need your potential clients to truly trust you before they will buy from you. Let’s go over client testimonials...why they are an excellent way to gain viewers' trust and how you can go about getting them.

How to create effective client testimonials

You need to include customer testimonials on your website to help establish your credibility and gain viewers’ trust. The question is, is it better to include them strategically throughout the pages of your site or to group them all together in a single location? Let’s go over the pros and cons of each.

How to use testimonials to help sell your services

First impressions really do matter — especially when we’re talking about your website. So making it look as pro as possible is really important when you’re doing it yourself. Let’s look at 8 ways you can make your website look more professional even though you aren’t a designer.

8 ways to make your website look more professional

The online world doesn’t stand still, so if your website has been sitting stagnant on the internet over that past year (er...or more), it’s time to dust it off and start making it work for your business!

5 Ways to Refresh Your Website

Whether you are hiring a designer/developer, using a theme, template or a website builder, without a plan in place, you WILL come to a crossroads where you’ll have to stop and go back to the beginning which means hours of wasted time, unexpected costs and loads of unnecessary stress. And you don’t need that! Let’s go over 5 things you need to clarify first so your web project runs smoothly and results in the successful website of your dreams.

5 things to nail down before creating a website

You want a web host that you can trust, that answers the phone when you call and makes you feel secure when you go to bed at night. Learn how to choose a web host for your WordPress website.

How to Choose a Web Host for Your WordPress Website

Most entrepreneurs just starting out don’t have it in their budget to hire a brand strategist, designer, copywriter, and developer. But the thought of creating all of this on your own can be totally overwhelming. Don’t panic because I’m going to bust the most common myths when it comes to DIY branding and DIY websites so you don’t find yourself stuck and not moving forward with your business just because you’re on a budget.

Myths about DIY Branding and DIY Websites

Deciding what platform you use to build your website determines how well your site runs and how much customizing you can do as your business grows. WordPress is the only platform that can keep up with your growth and goals as an emerging entrepreneur. This is one of many reasons why to use WordPress over Squarespace, Showit, or another page builder.

Why use WordPress when you’re just starting out

Make Your Website Work

3 things you need to do to make your website work

Your business needs a blog

The top 5 reasons your business needs a blog