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How to brand when you’re multi-passionate
“I have so many things I love to do and too many dreams to go after. If one more person tells me that I must have a specific niche in order to succeed, I’m going to go bananas.”
I hear you, you wonderful, multi-passionate entrepreneur, you! And I have news for you — you don’t HAVE to choose.
So let’s talk about how you can create a brand that doesn’t limit you, but instead, one that works with all the services you have to offer.
If you are a multi-passionate entrepreneur, you’ve got to be clear about how your dream clients can work with you, if you want to stand out to them.
It would be easy to overwhelm your audience by bombarding them with all of your offerings, so you’ve got to be strategic in your approach. But the good news is that it’s possible.
Find a common thread
First things first, you need to write down each of the services you plan to offer and then go through the list and answer the following questions for each:
- Who is my dream client for this specific service?
- What is my goal for them (for example, to learn or to take a specific action)?
- How can I get them to that goal quickly and clearly?
Now look over your answers and see if there is a common thread between your various offerings.
For example, two of the things I’m passionate about are branding and web design which makes a good combination because they are both design offerings and both are necessary for every business to get up and running online.
If you don’t see a common thread though, don’t worry — it’s there. At the very least, YOU are what pulls your services together. So you need to figure out what it is about all the things you do that make your heart soar.
Let’s say you sell makeup and offer one-on-one life coaching to women entrepreneurs. Perhaps the reason WHY you love doing both these things is that you want to help build confidence in the women you serve so they aren’t held back because they don’t like what they see when they look in the mirror.
When you do this exercise you’ll find that you are no longer constricted by your brand, but that you are motivated by it. Amazing!
Create one brand
Now that you’ve defined the common thread, how do you make it work?
I almost always recommend that you create a personal brand or one where you use your given name as your business name. The reason why is that you’ll most likely shift as your business grows. Maybe you’ll add or remove services and you don’t want to have to rename your business based on those decisions.
So, my advice is to create an umbrella brand, using your name, to house all of your offerings.
If you walk away knowing one thing, I want you to know that it’s ok not to listen to all the marketing gurus telling you that you have to niche down. It’s truly best to keep moving forward and make shifts in your business as you get feedback from your audience. Over time, it will be clear what they need and want from you.
Now that you’ve gotten clarity on how to set up your brand, you’ll want to to learn how to find your dream client’s pain point so you can make a real connection with them as you develop your messaging.
Hi, I'm Alli McAuley.
I help passionate entrepreneurs, like you, create a standout brand and website so you can run a successful business online.
My ultimate goal?
To make change happen for other go-getters in pursuit of living their dream life by doing what they love.