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A great way to connect with your audience is to use keywords that they'll be searching for. Let's look at how to choose the best ones for your website.

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How to choose the best keywords

One of the things new entrepreneurs are thinking about when it comes to writing their website copy is. “How do I know what keywords to use?”

Well, what you think you should show up for in search engine results and what your audience actually types into the Google search bar are often two totally different things.

A great way to connect with your audience is to use keywords in the copy on your website that they’ll likely be searching for.

If you’re thinking, “Whoa lady, slow down.” Then let’s step back and talk about what a keyword is in the first place.

What are keywords

Keywords are the words that define what the content on your website is about. So, if you take everything on your page — the images, graphic, and copy — and pare them down to simple words and phrases, those are your main keywords.

You want the keywords that you choose to appear in your copy to match what your dream client is searching for so they have a better chance of finding you in the search engine results.

So the question then is, how do you find the words and phrases that your specific audience is looking for?

A great place to start is to write down a few keywords that you already have in mind that you’d like to rank for — things like what problem you solve and what you do — your specific services. Then, use a keyword research tool to do some deeper digging.

My favorite keyword research tool is called Ubersuggest. It’s user-friendly and free which is great.

When you get to the site, you simply type in your keyword idea in the search bar. You’ll see other similar keywords and topics pop up that you may not have thought of yet.

So, what you’re looking for are the keywords and phrases that intersect between:

  1. What you want to be found for
  2. What your audience is looking for, and
  3. What hasn’t already been covered by tons of others

It will be much harder to show up in the search results for a very general topic because so many other sites also cover the same topic. For example, “health coach” would be more difficult to rank for than being more specific about what you do. So if you used “health coach for teens” you’d be more likely to appear in the results.

Once you’ve decided on one keyword or key phrase you’ll want to use it in your page URL, in the title, as well as in the copy.

To sum it up, finding the best keywords for your site is a balance between discovering what your audience is searching for and what keywords you can rank for. Knowing what keywords to go after is one of the many tasks that you need to check off as you plan your business launch.

Curious to know what else you need to do and in what order? If so, grab my free 30 Days to Launch Playbook. Inside you’ll learn what steps to take and when in order to get your business launched online in 30 days.

Alli McAuley

Hi, I'm Alli McAuley.

I help passionate entrepreneurs, like you, create a standout brand and website so you can run a successful business online.

My ultimate goal?

To make change happen for other go-getters in pursuit of living their dream life by doing what they love.

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