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How to create hype for your business launch
Entrepreneurs often launch or relaunch their business or a new service without having a pre-launch strategy.
But here’s the thing — if you wait until the moment you launch to start telling people about your new endeavor, you’ll miss out on a huge opportunity to leverage the big event. So you need to build buzz and excitement well before the big day!
I get it — it’s really easy to get caught up in the creation and not even think about telling anyone about what you’re doing until the day you launch it. But if you do that then you’re starting from zero when you could start off making sales.
Now, many of you have my 30 Days to Launch Playbook. So if you’re launching in 30 days, you’ve got 4 weeks to prime the pump before you open the doors.
It’s not a long time, so you’ve got to be strategic.
Let’s go over a few things you can include to start building excitement and so you can get people talking…
Teasers and sneak peeks
Everybody loves a look behind the scenes, so as you’re building your business you can show bits and pieces of what the process looks like.
Think about makeover scenes in movies. (How great are those?!) If you’re leveling up your brand look, you can share what that transition looks like along the way.
Your audience will love to see what you’re up to and it will help to bring intrigue and anticipation to what you’re building.
A launch promo
A great idea is to come up with something special to give away as an incentive for someone to keep watching what you’re doing. This could be a special discount, bonus, limited samples, or previews of your product or service.
This works well when you let your audience know that something special is in it for them and that they should be sure to stick around.
Pre orders and sign ups
By having a limited number of early spots open for your service or program, you can add a sense of urgency to your pre-launch strategy.
This may look something like, “I only have 3 spots left this month, so grab yours now before the doors open to the public.”
People love this because they feel like they’re being invited to something exclusive by having early access.
To sum it up, your pre-launch works a bit like fertilizer in your garden. You’re prepping the soil, to plant the seeds so you can have ripe fruit when the time comes.
It’s all about creating curiosity around your business and leveraging the event of something new coming to start building your audience. Then by the time you’re ready to launch, that audience isn’t cold and surprised to be hearing from you. Instead, they’ve already been listening to you and they feel like they know you, kind of like a friend. And most people are really happy to support their friends, so making this connection is key.
Now, if you’re saying, “Yes! This is exactly what I need to do” and you’re ready to dive into making it happen, then you’ve got to sign up for my upcoming workshop where you’ll learn The Simple Business Launch Method so you can easily launch or relaunch your business with a brand and website that connects with your dream clients. Grab your spot here!
Hi, I'm Alli McAuley.
I help passionate entrepreneurs, like you, create a standout brand and website so you can run a successful business online.
My ultimate goal?
To make change happen for other go-getters in pursuit of living their dream life by doing what they love.