The Christian Yoga Project was just starting up and looking to create a brand and website that would stand out amongst the big competitors in their niche. They specifically wanted a designer who could capture their vision so they would appear authentic, but at the same time be affordable and trustworthy.
THE COLOR PALETTE
“Integrity” was the brand personality that drove the visuals for this project. Soft, muted colors make the viewer feel welcome and evoke the down-to-earth feeling CYP was hoping to convey. The images and copy fully support CYP’s mission to strengthen the body of christ — one breath, one movement, one prayer at a time.
“I felt like I’ve known Alli forever — she is so genuine and truly makes you feel at ease. I also appreciated her investment of time and how she made me feel like a priority. I couldn’t have dreamed up a better website — it absolutely exceeds my expectations!”