Parlour was searching for a designer to not only create an engaging website, but to also integrate the salon’s untraditional booking method. The salon was previously using the Squarespace platform and were ready to move to Wordpress in order to be less restricted and gain the ability to scale the site as their business grows.
THE COLOR PALETTE
Beautiful, strong imagery was the driving factor for this design. The primary intent is to invite potential clients in by telling a visual story that clearly communicates the salon’s intimate atmosphere, the high demand for their services, and the stylists’ dedication to quality work.
“Alli is the perfect mix between being laid back and a very direct communicator who makes understanding the tech easy. She really goes above and beyond! By building the customized client filtration quizzes, we’re now able to pinpoint potential clients who and are exact matches for our culture and specialty services.”